Sending a positive message about the environment, Detroit Eco Initiative is meant to encourage a shift toward global environmental sustainability. Used to market environmental causes, eco-friendly ideas, and events going on around Metro Detroit, it's also used to bring awareness to animal welfare, environmental and ecological catastrophes, discuss breakthrough science & technology, and share at-home tips and facts on how to reduce one's carbon footprint. Filled with tons of great information, graphics, and messages to generate ideas, conversations, and stimulate your way of thinking.